ScaVengers

ScaVengers is an interactive scavenger hunt for individuals that reside in the city of Grand Rapids, Michigan. It gives you clues on different landmarks found in the greater Grand Rapids area and is a great way for families to come together and appreciate their stomping grounds.

Title 'The' with the word 'Speed' in large teal letters, a purple arrow pointing right, and a purple stylized rocket launching with purple particle effects.

Problem

Stylistic Balance: Need to capture the iconic energy of Marvel and the Avengers while maintain a unique standalone brand.
Curation Difficulty: Faced the challenger of selecting “heroic” fonts and graphic elements that translate well across both and digital platforms.

Solution

Heroic Geometry: Designed the ScaVengers emblem as blend of classic comic book action and clean geometry.
Action Ready Identity: Built a visual stage that sets the tone for community adventure perfectly aligning with super hero theme of the event.

Target Audience

Active Locals and Families
Tourists and Visitors

Primary

Local Business Owners
Charitable Organizations

Secondary

User Personas

Meet Elena, 31

Social Event Coordinator

Bio: Elena is a natural organizer who loves bringing her friend group together for unique weekend outings. She is always on the lookout for local community events, pop-up markets, and interactive experiences that break the routine of just going out for drinks.
Motivation: Social connection and team dynamics. She wants an activity that is highly engaging for groups, visually memorable, and easy to share on social media.
Frustrations: Activities that are strictly solitary, difficult to coordinate with a group, or lack a clear, rewarding conclusion.
How She Uses ScaVengers: Elena acts as the team captain. She appreciates the clear visual hierarchy and distinct color coding of the design system because it makes navigating the experience with a group smooth, intuitive, and highly photogenic.

Meet Chloe, 24

Comic Book and Gaming Buff

Bio: Chloe is a huge fan of Sci-Fi anime and gaming. When she isn’t playing open world RPG’s, she loves exploring creative subcultures.
Motivation: She wants to see how fictional character designs and superhero lore integrate with real-world landmarks. She loves immersive storytelling and discovering hidden details or easter eggs.
Frustrations: Text-heavy apps with boring layouts, predictable plotlines, or activities that feel like a generic school field trip rather than a high-stakes mission.
How She Uses ScaVengers: Chloe dives deep into the character bios and the overarching narrative. She treats the city map like an open-world game grid, excited to see how local spots are transformed by the game's visual design.

Meet Marcus, 28

Bio: Julian is a software developer who loves escape rooms, tabletop strategy games, and complex logic puzzles. He has a sharp eye for detail and enjoys decoding hidden patterns, cryptography, and clever riddles.
Motivation: Mental stimulation. He is motivated by the satisfaction of cracking a tough clue or figuring out a cryptic location hint that requires looking closely at urban architecture.
Frustrations: Clues that are too easy, poorly structured instructions, or a lack of visual clarity when trying to input answers.
How He Uses ScaVengers: Julian focuses heavily on the puzzle mechanics. He appreciates clean UI layouts and bold visual indicators that make it easy to track his progress, decipher clues, and unlock the next stage of the hunt.

The Brain Teaser Aficionado

Meet Julian,35

The Weekend Explorer

Bio: Marcus is high-energy, fitness-focused, and loves being on the move. On weekends, you can usually find him jogging through urban parks, trying new coffee shops, or looking for unique outdoor activities with friends.
Motivation: He is driven by the physical challenge of the hunt and the thrill of discovery. He wants a seamless, dynamic user experience that keeps up with his fast pace and rewards him for exploring high-traffic downtown.
Frustrations: Clunky navigation, slow loading times, or laggy GPS tracking that disrupts his momentum while he is out on the street.
How He Uses ScaVengers: Marcus uses the app as a fun, active weekend challenge. He loves the fast-paced, action-forward typography and energetic color palette because it matches his competitive, on-the-go lifestyle.

Visual Guide

The visual guide for ScaVengers translates a superhero-themed hunt into a structured, impactful brand system:

The Palette: A vivid, high-contrast trio of Gamma Glow, Ciphor Blue, and Cosmic Shadow that gives the brand an energetic, electric glow.
The Imagery: A blend of stylized architectural mockups, local Grand Rapids photography, and dynamic character designs that ground the fictional lore in a real-world space.
The Typography: A heavy, italicized, and geometric logo typeface designed to evoke speed, strength, and action.

Brand Logo

Black +White

Logos of the Sci Vengers with a stylized space theme, including a planet and space trails, on a black background.

Inverted

Colored

Process

Logo Breakdown

The logo for the ScaVengers is a dynamic high-energy design that masterfully blends super hero iconography with a playful pun. By utilizing a slanted and blocky typeface along with the horizontal bar extending from the “S”, the design makes an immediate visual connection to the Marvel and Avengers brand, signaling themes of teamwork, heroism, and fast pace action. The color palette consists of teal, a gold standard yellow, and a grounded purple-creates a vibrate contrast that feels modern and approachable. The inclusion of the thin yellow swoosh lines adds a sense of orbital motion and agility, while the purple stylized figure at the bottom reinforces the ability of team in motion. Overall, the logo successfully elevates the concept of “scavenging” from a mundane task, to an exciting competitive mission, making it ideal for a high-stakes scavenger hunt.