Galaxy Eye Records

I have curated a universe where pop music meets its cosmic destiny. Our roster features the brightest stars—from Kelly and Demi to Ariana, Meghan, Camila, Ed, and Shawn—all shining within a sleek, sophisticated blend of rich blues, purples, and dynamic gradients. Discover a label that's totally new, yet perfectly in tune with the sound you love.

Promotional flyers for Galaxy Eye Records featuring images of female artists Ariana Grande, Demi Lovato, and Meghan Trainor with text indicating 'Artist of the Week' and song titles.
Promotional flyers for Galaxy Eye Records featuring images of female artists Ariana Grande, Demi Lovato, and Meghan Trainor with text indicating 'Artist of the Week' and song titles.
Abstract purple swirl design on a white background
Abstract purple swirl design on a white background

Problem

  • Design Intention: Original layout felt disconnected and lacked a clear visual narrative.

  • The Design didn't fully showcase my technical capabilities or my vision for a cohesisve brand identity.

Solution

  • Elevated Visuals: Delivered a high-impact, eye-catching design that serves as a stronger representation of my current skill set.

  • Pivoted from a rushed workflow to a deep dive creative process, ensuring every element had a purpose.

Target Audience

Primary: “Stan" fandoms and Super Fans (Generation Z and Young Millennials) ages 13-26

Why your UI appeals to them: The bold purple/teal cosmic gradients, massive circular artist portraits, and interactive prompts (like "Click image") mimic the energetic, fast-paced aesthetic of modern social media platforms they already love.

A young woman with curly hair, wearing headphones and a graphic T-shirt, sitting on a galaxy-themed couch, looking at her phone with a smile. The room has space-themed decor, including a mural of women's faces and planets on the wall, a bookshelf, a lamp, and windows with purple curtains.
A young woman with curly hair, wearing headphones and a graphic T-shirt, sitting on a galaxy-themed couch, looking at her phone with a smile. The room has space-themed decor, including a mural of women's faces and planets on the wall, a bookshelf, a lamp, and windows with purple curtains.

Secondary: Casual Pop Listeners and Music Discovery Seekers (Older Millennials and General Music Consumers) ages 27-40

Why your UI appeals to them: While the site is highly stylized for the super-fans, your clean top navigation menu and visible search bar make it easy for a casual user to instantly find their preferred artist.

A man with glasses and a beard wearing a dark sweater, sitting at a wooden table in a cafe, looking at his smartphone. There is a cup of coffee, a notebook, and a pen on the table. The cafe has large windows, with city buildings and pedestrians outside.
A man with glasses and a beard wearing a dark sweater, sitting at a wooden table in a cafe, looking at his smartphone. There is a cup of coffee, a notebook, and a pen on the table. The cafe has large windows, with city buildings and pedestrians outside.

User Personas

Meet Avalon, 25

Scene Champion

Avalon is deeply embedded in her local art and music scene. For her, Galaxy Eye Records represents a lifestyle. She values the community aspect of music—going to local shows, chatting with musicians, and finding a sense of belonging in .

Meet Aura, 42

The Pop Purist

Aura has a lifelong love affair with a great pop hook, and for her, Galaxy Eye Records represents the absolute peak of modern production and escapism. She values the pure joy and emotional power of pop music—championing women in the industry, curating the ultimate high-energy playlists, and appreciating artists who know how to deliver a flawless, world-class pop anthem.

Visual Guide

MOODBOARD INSPIRATION

Logo Transition

As seen in the side-by-side comparison the design undergoes a powerful evolution from a rough concept to a polished brand identity. The "Before" version lays down a great foundation with its eye-in-a-vortex motif, but the lines feel tentative and fragmented. The "After" version masterfully resolves this by introducing a cohesive, vibrant purple palette and sweeping, continuous lines that give the logo a much stronger sense of motion, stability, and professional authority.

BEFORE

AFTER

Process

First attempt:

sketches

Final attempt:

Video Prototype